Chicagoans and visitors to the Windy City need to check out the new boutique, bliss&belle in Lincoln Park! Owned by fellow Hoosier alumnus, Blake Bell, this women’s apparel store located at 1011 West Armitage Avenue is beyond charming. The atmosphere is friendly, colorful, upbeat and trendy; a wonderful, summery respite from the gray skies of late.

I was immediately impressed by the variety of styles and items, curated beautifully and displayed in such a way that you want to purchase everything! The store was very clean, modern, and feminine; definitely an environment I’d want to shop and hang out in. Blake was lovely and the sales associate on the floor was extremely attentive and pleasant. There was a fabulous selection of casual and dressy items including rompers, jumpsuits, dresses, crop tops, tanks, jeans, shorts, clutches, jewelry, sunnies, and miscellaneous gift items (think stationary, ring dishes, wine glasses, cards, and candles).

I went shopping with my friend Kylie, who took apparel merchandising classes with Blake at Indiana University. We were looking for possible options for an upcoming wedding we’re both attending and there certainly were great dresses, though she came away with denim shorts and I found a sexy, black romper that actually makes my body look good (I’ve always been convinced that I don’t have a romper body). I also bought a pretty minimalist ring and gold hoops!

The best part? While certainly not cheap or inexpensive, I wasn’t expecting such great value, probably due to my preconceived notions about shopping in this part of town. But, bliss&belle was very reasonably priced, in my opinion, and for that reason and all the others I’ve listed above, I will absolutely be returning and highly recommend checking it out!

Oh, and there was a fun message on the wall that I subscribe to whole-heartedly!

1011 West Armitage Avenue, Chicago, IL 60614
773-687-9979 |

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