Target has changed quite a bit in the last few years, especially when it comes to Women’s Apparel. It used to be your usual suspects: Mossimo (which has taken a big hit due to the founder and namesake’s college bribery scandal), Merona, Xhiliration, etc. But they’ve since launched what I believe to be superior, more contemporary brands for women including A New Day, Who What Wear, Prologue, and Wild Fable. Suddenly, the offerings include dresses, separates, denim, and athleisure that doesn’t look chintzy and match the professional, multi-faceted woman of today.

In the past, Target wasn’t so much a part of my shopping lexicon. For a while, I felt the clothing seemed dated, too mature/conservative, and of lesser quality. With their overhaul, however, it has become a go-to spot. For example, I was recently in need of an outfit for a Sunday wedding. My closet was full of too-formal cocktail dresses, and too-casual maxis. After no success at Nordstrom, Loft, or Anthropologie, I figured I’d give Target a shot. I quickly found a simple neon yellow/green sheath dress and a pair of SUGARFIX by Bauble Bar hot pink tassel earrings and voila, I had an almost entire wedding look for around $50!

Back in May before my New England trip, I made a few purchases at Target including wide-legged linen pants, a cardigan, a sleeveless chambray shirt, and a few simple tank tops. I also found a great maxi dress I wore at my a Communion and some tops for work. Target has taken over my closet! Luckily, they also sell clothing hangers. Which brings me to my next case for Target besides Women’s Apparel…

Home decor! When I first moved into my studio a few years ago, I did a major shop at Target from fake plants to throw pillows. I predominately picked up items from Room Essentials or Threshold, but they’ve since diversified with Joanna Gaines’ rustic Hearth & Hand with Magnolia and a modern collection from Project 62. Truly something for everyone. I am very much looking forward to having more space in the future to decorate further.


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